Toy Collection

Catalogues

Up until 1957 Lesney had not published any catalogues. The first Matchbox pocket catalogues were produced by Fred Bronner, an American distributer. Between 1957 and 1959 Lesney used both fold out sheets and booklet catalogues.

1955 Catalogue

Believed to be the first ever Matchbox Toys Catalogue - This is a recreation, from an original in very sad state, of the extremely rare first ever Matchbox toys Dealer trade Catalogue from 1955.

Link to explanation of early catalogue The First Matchbox catalogue

1955 Dealer Catalogue

1955 Dealer Catalogue

1955 Dealer Catalogue

1957 Catalogue	1957 Catalogue Folded (Replica)	1957 Catalogue
1959 Catalogue 2nd Ed.	1959 Catalogue 2nd Ed. (1982 reprint)	1959 Catalogue 2nd Ed. (reprinted for DTE)
1960 Catalogue 1st Ed.	1960 Catalogue 2nd Ed.	1961 Catalogue	1962 Catalogue	1963 Catalogue
1964 Catalogue	1965 Catalogue	1966 Catalogue	1967 Catalogue
1968 Catalogue	1968 Catalogue U.S.A.	1968 Catalogue International	1969 Catalogue	1969 2nd Catalogue
1983 A.I.M. Catalogue	1970 Mike & Model Makers

Fred Bronner

In 1954, distribution of Lesney toys to the United States was conducted by a salesman from New York named Fred Bronner. He became the sole U.S. importer during the late 1950's. In 1964, Lesney Products (U.S.A.) was formed as a division of the English Lesney Products. Lesney acquired all of Fred Bronner's stock and he became the first president of Lesney Products (U.S.A.).

1962 Fred Bronner 8 Car Ad	1963 Fred Bronner 8 Car Ad	1965 Fred Bronner 7 Car Ad	1966 Collector's Club Ad	1968 Fred Bronner 49 Car Ad
1969 Lamborghini Car Ad	1969 Peugeot Car Ad	1966 Matchbox Newsletter
1967 Bronner Dealer Catalogue	1967 Bronner Dealer Catalogue	1967 Bronner Dealer Catalogue